Facebook Ads Guide: 3 Steps to More Profitable Ads

Daniel Brown
October 18, 2018

We Build Asssets

Chances are high that your target users are hanging out on Facebook. How can you get their attention and turn it into profit?
One proven way is through Facebook ads.

The only problem? Facebook ads are so easy to create, anyone can do it. You need a deeper knowledge of the application to make your ads work for you.

Sure, anyone can create an ad, but not everyone can create a profitable ad.

With that in mind, follow our Facebook ads guide and discover three major steps to take to ensure your ads help you achieve your business goals.

1. Pick a Goal to Achieve

Every good Facebook ad campaign needs to begin with a goal. What do you want to achieve from investing in ads?

For example, do you want to drive more traffic to your website? Do you want to boost a post you just published? Or, maybe you want to get more email sign-ups?

Whatever you want to happen, make sure it’s firm in your mind before you start creating your campaign. This goal will influence the choices you make along the way.

2. Target Wisely

Facebook has great tools to help you target the right people with your ads – but these are useful only if you know they exist.

Facebook Pixel
A pixel is a snippet of code you add to your website which tracks user actions. When somebody does something on your site after clicking your ad (like making a purchase or submitting a form), the pixel is triggered.

One of the best things about using a pixel is it can help you retarget to people who have already visited your site. You can also create “lookalike audiences” – people with interests and demographics similar to those who have already visited.

Keep in mind: a pixel works best if you already have existing audiences, like email subscribers and customers.

Target by Interests
Take full advantage of Facebook’s targeting tools: target your ad audience by interests.

With this feature, you can select your target’s country, age, area, postcode, gender, and language, to start. Then, you can really narrow it down and include hobbies, interests, and behaviours. You can also include people who have liked your competitors’ pages.

For best results, though, it’s actually best to start broad and let Facebooks Algorithm do the hard work. Fortunately, this is another instance where knowing your target audience can fast-track the process.

3. Optimise the Ad Landing Page

Once you produce an ad that’s attention-grabbing and click-worthy, how do you ultimately see any profit?

The answer: If you can nab the conversion through your ad landing page.

The landing page is the web page where your visitors “land” after clicking your ad. The more persuasive, attractive, and strategic your landing page, the more likely you’ll turn that initial “click” into profitable action.

A few tips:

  • Make the landing page match the ad – think colours, fonts, layout, and images.
  • Use persuasive copy.
  • Include an offer they can’t refuse. A freebie in exchange for their email address is a fail-safe method for getting more conversions.

Follow This Facebook Ads Guide for Profitable Results

If your Facebook ads aren’t profitable, they aren’t working. Follow this guide and tweak your approach for better results.

If you still need help with growth online, we’re here for you. Set up your free 30-Minute Strategy Session Call and get help directly from our experts.

Daniel Brown

Daniel Brown is the founder of We Build Assets.

Having become a senior marketing consultant for Yell.com in 2015, he found his passion in helping business owners understand how they can take their business to the next level by taking advantage of proven tools and strategies that most business owners aren’t aware of.

In 2017, After taking a leap of faith and leaving his job, he has been in the trenches working face to face with a selection of clients, investing vigorously in his education and being mentored by some of the world’s leading marketing experts.

This thirst for knowledge and a network of successful mentors has enabled him to build a strong foundation and trustworthy reputation amongst his clients and colleagues.

He prides himself on practising what he preaches and understands that he can only achieve his goals by helping his clients achieve theirs. With this mentality and dedication to results and success, he has amassed countless testimonials that reinforce the statements above.

If you are genuinely serious about growing your business and would like true insight on how to take your business to the next level, let Daniel and the We Build Assets team help you today.

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October 18th, 2018|Uncategorized|0 Comments