Chances are high that your target users are hanging out on Facebook. How can you get their attention and turn it into profit?
One proven way is through Facebook ads.
The only problem? Facebook ads are so easy to create, anyone can do it. You need a deeper knowledge of the application to make your ads work for you.
Sure, anyone can create an ad, but not everyone can create a profitable ad.
With that in mind, follow our Facebook ads guide and discover three major steps to take to ensure your ads help you achieve your business goals.
1. Pick a Goal to Achieve
Every good Facebook ad campaign needs to begin with a goal. What do you want to achieve from investing in ads?
For example, do you want to drive more traffic to your website? Do you want to boost a post you just published? Or, maybe you want to get more email sign-ups?
Whatever you want to happen, make sure it’s firm in your mind before you start creating your campaign. This goal will influence the choices you make along the way.
2. Target Wisely
Facebook has great tools to help you target the right people with your ads – but these are useful only if you know they exist.
A pixel is a snippet of code you add to your website which tracks user actions. When somebody does something on your site after clicking your ad (like making a purchase or submitting a form), the pixel is triggered.
One of the best things about using a pixel is it can help you retarget to people who have already visited your site. You can also create “lookalike audiences” – people with interests and demographics similar to those who have already visited.
Keep in mind: a pixel works best if you already have existing audiences, like email subscribers and customers.
Target by Interests
Take full advantage of Facebook’s targeting tools: target your ad audience by interests.
With this feature, you can select your target’s country, age, state or province, zip code, gender, and language, to start. Then, you can really narrow it down and include hobbies, interests, and behaviours.You can also include people who have liked your competitors’ pages.
For best results, get as specific as possible. Fortunately, this is another instance where knowing your target audience can fast-track the process.
3. Optimise the Ad Landing Page
Once you produce an ad that’s attention-grabbing and click-worthy, how do you ultimately see any profit?
The answer: If you can nab the conversion through your ad landing page.
The landing page is the web page where your visitors “land” after clicking your ad. The more persuasive, attractive, and strategic your landing page, the more likely you’ll turn that initial “click” into profitable action.
A few tips:
- Make the landing page match the ad – think colours, fonts, layout, and images.
- Use persuasive copy.
- Include an offer they can’t refuse. A freebie in exchange for their email address is a fail-safe method for getting more conversions.
Follow This Facebook Ads Guide for Profitable Results
If your Facebook ads aren’t profitable, they aren’t working. Follow this guide and tweak your approach for better results.
If you still need help with growth online, we’re here for you. Set up your free 30-Minute Strategy Session Call and get help directly from our experts.