There are many reasons why adopting a PPC strategy within your business could drive results. Marketing is about attention, and Google controls over 85% of the search engine market. This means that your customers are on Google, and if you aren’t, you are leaving money on the table for your competition.
The Google Ads platform enables you to place an advertisement at the top of the search engine results page so you can get in front of people wanting to buy your products or services. This means you can target the right people, at the time they are most likely to buy and track everything, so you know whether it is benefitting your business.